Sr. Executive, Digital Marketing (Retail)

Location: Shanghai, China

Company

hirify.global is an American luxury lifestyle brand offering fashion, accessories, home and beauty collections, with a purpose-led culture focused on empowering women.

What you will do

• Support the digital marketing strategy and plans across key digital platforms to increase brand awareness, consumer engagement, and business growth.
• Manage social media account operations across online touchpoints, maintaining consistent brand image, content quality, and consumer experience.
• Support integrated digital campaigns covering social content, influencer marketing, KOS projects, media partnerships, and paid digital initiatives.
• Monitor campaign performance and consumer insights, turning findings into data-driven recommendations and action plans.
• Coordinate integrated initiatives with CRM, E-commerce, Retail, PR, Creative, regional stakeholders, global stakeholders, agencies, and digital partners.
• Track new social platforms and digital trends and apply them to daily content and digital and eCommerce campaigns.

Requirements

• Degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.
• 3–5 years of relevant experience in digital marketing, social media, or influencer marketing, preferably in fashion, luxury, lifestyle, or premium consumer brands.
• Strong understanding of China’s digital ecosystem and key social media platforms.
• Data-driven approach with the ability to interpret campaign performance and identify actionable insights.
• Strong organization, communication, agency management, ownership, and cross-functional coordination skills.
• Excellent command of English and Mandarin, plus proficiency in Microsoft Office applications.

Culture & Benefits

• Welcoming and inclusive culture where employees are empowered to make a difference.
• Competitive compensation and performance-based rewards.
• Benefits supporting mental and physical health, financial security, and overall wellness.
• Employee discount and access to exclusive sample sales.
• Free executive coaching on demand.
• Values include adaptability, entrepreneurship, collaboration, brand focus, integrity, compassion, and continuous learning.