Marketing Operations Specialist (Marketing Automation)

Location: Irving, Texas, United States; hybrid work environment

Salary: $64,000–$87,000 USD per year, plus bonus or incentive eligibility.

Company

hirify.global provides objective business and technology insights to enterprise leaders and their teams worldwide.

What you will do

• Plan email campaigns with marketing stakeholders, including audiences, segmentation, campaign logic, creative assets, copy, and analytics.
• Build and edit HTML email templates in Eloqua Email Creator or Knak, including complex dynamic variables.
• Configure email streams and automation workflows in the marketing automation platform.
• Stage, test, and quality-check emails, audiences, segmentation, and campaign logic before deployment.
• Schedule, send, measure, and report on campaigns using metrics such as open rates, click-through rates, unsubscribes, and A/B test results.
• Support marketing automation platform development and CRM integration projects while recommending campaign optimizations.

Requirements

• Bachelor’s degree preferred.
• At least 2 years of applicable professional experience.
• Experience with marketing automation platforms; Eloqua experience is preferred.
• Proficiency in HTML for email building and Excel.
• Ability to manage multiple projects with strong attention to detail and execution quality.
• Strong communication, relationship-building, problem-solving, business acumen, and self-management skills.

Nice to have

• Previous experience with a CMS or CRM.
• Experience with Eloqua.

Culture & Benefits

• Hybrid environment with flexibility to work virtually when productive and collaborate in the office.
• Generous paid time off and market-leading benefits.
• 401(k) match of up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Annual performance bonus or role-based uncapped sales incentive, depending on eligibility.