OTR Marketing Manager (B2B)

Location: Bridgestone Tower, United States

Company

hirify.global develops, manufactures, and markets tires, mobility products, and related solutions through a global Bridgestone group.

What you will do

• Develop product positioning, value propositions, messaging frameworks, go-to-market strategies, and launch plans for the Off the Road business.
• Create sales collateral, product materials, presentations, brochures, and launch assets.
• Use demand, sales, market share, customer, and channel insights to improve marketing strategies and product launches.
• Plan and manage global and regional trade shows, conferences, sales meetings, dealer meetings, and customer events.
• Partner with marketing, media, digital, PR, training, agencies, and internal stakeholders to deliver integrated campaigns and enablement initiatives.
• Track launch KPIs and manage budgets, timelines, forecasts, agency deliverables, and execution plans.

Requirements

• Bachelor’s degree with 6+ years of experience, or a master’s degree with 4+ years of experience.
• Strong B2B marketing experience across channels, field sales, and customer dynamics.
• Strong business acumen and the ability to connect marketing activities with sales growth and business results.
• Cross-functional leadership skills, including influencing without direct authority.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong project management, agency management, prioritization, and execution skills.

Culture & Benefits

• Supportive onboarding with training and regular mentorship.
• Opportunities for professional development and growth.
• Corporate social responsibility activities.
• Global, dynamic, and challenging work environment.
• Focus on agility, work-life effectiveness, long-term well-being, and inclusion.
• Employment requires completion of U.S. Form I-9 verification; temporary work authorization or the need for sponsorship may disqualify candidates.