Product Marketing Manager, AdTech/Programmatic (U.S.)

Location: United States; must be available to work East Coast business hours regardless of location.

Salary: $120,000–$140,000 base plus $12,000–$14,000 target annual bonus.

Company

hirify.global is a technology company using real-world data, proprietary datasets, and programmatic advertising technology to optimize campaigns and support healthcare decision-making.

What you will do

• Drive adoption and retention of programmatic and analytics products through positioning, messaging, and go-to-market strategies.
• Own multiple product and feature launches end to end, from Alpha through Beta, including launch assets, presentations, and product training.
• Conduct user research, shadow sales calls, identify market trends, and serve as the voice of the customer.
• Build sales enablement materials such as pitch decks, one-pagers, explainer videos, and case studies.
• Create product marketing assets for campaigns and collaborate with product, sales, and marketing teams.
• Use data-driven insights, competitive research, and AI tools to support sales and product decisions.

Requirements

• At least 5 years of hands-on product marketing experience specifically in ad tech or programmatic technology.
• Deep working knowledge of programmatic technologies and strategies.
• Experience in high-growth organizations with end-to-end ownership and minimal supervision.
• Experience in B2B enterprise technology and a track record of shipping 1–2 product or feature releases per month.
• Ability to translate complex technical products into clear messaging for different audiences.
• Availability to work East Coast business hours is required.

Nice to have

• Experience in healthcare or media.
• Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana.

Culture & Benefits

• Lean, fast-moving environment with independent ownership of outcomes.
• Medical, dental, and vision coverage plus fully paid life and disability insurance.
• 401(k) match, paid vacation and sick time, parental leave, and adoption assistance.
• Annual tuition assistance and a wellness program.
• Volunteer opportunities, company events, commuter benefits, and a referral bonus program.

Hiring process

• 45-minute initial phone screen.
• 60-minute hiring manager video call followed by a team interview.
• Assignment.