Manager, Digital Marketing (YouTube – Kids & Family)

Location: Burbank, California, United States

Salary: $95,500–$128,000 per year, plus potential bonus, long-term incentive units, and benefits.

Company

Disney Branded Television and The Walt Disney Studios create film, episodic, music, stage, and family entertainment content across major brands and franchises.

What you will do

• Contribute creative ideas for YouTube campaigns across Disney kids and family brands, characters, and intellectual property.
• Adapt broader marketing concepts for YouTube formats, audience behavior, and made-for-kids requirements.
• Manage production timelines from creative briefs through reviews, revisions, approvals, and final delivery.
• Track assets, budgets, scopes, vendors, editors, designers, deadlines, formats, aspect ratios, and metadata requirements.
• Coordinate marketing creative with Programming Strategy, publishing schedules, release windows, and campaign moments.
• Monitor views, click-through rate, retention, and engagement, applying findings to thumbnails, titles, pacing, packaging, and creative variants.

Requirements

• 5+ years of experience combining creative development with project or production management, ideally in YouTube, entertainment, marketing, or digital/social content.
• Ability to generate creative ideas and understand what makes content effective on YouTube.
• Experience managing multiple concurrent productions or campaigns with competing deadlines, budgets, stakeholders, and vendors.
• Working knowledge of YouTube formats, thumbnail and title best practices, Shorts, and audience behavior, especially for kids and family content.
• Strong organization, communication, follow-through, and collaboration skills.
• Bachelor’s degree in marketing, communications, film/media, or a related field, or equivalent experience.

Nice to have

• Experience with major brands, franchises, or intellectual property and close collaboration with creative teams.
• Genuine interest in children’s and family entertainment content.

Culture & Benefits

• Project hire position with an estimated duration of one year.
• Potential medical, financial, and other benefits depending on the level and position offered.
• Potential bonus and long-term incentive units.
• Work involves collaboration across Marketing, Creative Services, Programming, Production, and Research.