Marketing Strategy Associate – Global Softlines (PH/IA)

Location: Glendale, California, United States; based in Glendale, CA.

Salary: $95,500–$128,000 per year, with potential bonus and/or long-term incentive units.

Company

Disney Consumer Products brings Disney characters and stories to consumers through fashion, lifestyle, retail, licensing, and entertainment products and experiences.

What you will do

• Support the development and execution of Softlines marketing campaigns across fashion, lifestyle, and Disney franchises.
• Translate audience, franchise, and commercial priorities into campaign plans, creative briefs, presentations, and marketing materials.
• Coordinate timelines, deliverables, approvals, budgets, and milestones across multiple marketing programs.
• Partner with Franchise, Creative, Communications, PR, Commercial, Sales, Retail, regional marketing teams, licensees, agencies, retailers, and brand partners.
• Monitor fashion, retail, entertainment, social, and cultural trends and identify relevant activation opportunities.
• Maintain campaign trackers, assets, planning materials, recaps, and leadership updates.

Requirements

• 2+ years of experience in consumer marketing, brand marketing, category licensing, franchise marketing, advertising, retail, or a related field, including professional internships.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.
• Experience managing tactical programs, marketing and sales strategies, details, and budgets.
• Strong analytical, project management, organizational, relationship-building, collaboration, and communication skills.
• Understanding of integrated marketing across social media, digital, PR, experiential, and partner channels.
• Experience using Outlook, Excel, Word, Keynote, and PowerPoint, including presentation and creative brief development.

Nice to have

• Experience in Marketing Strategy, Consumer Packaged Goods, Brand Management, Advertising Account Management, Business Management, or Program Management.
• Experience with fashion, lifestyle, entertainment, culturally driven consumer brands, consumer products, licensees, or brand/IP partners.
• Cross-functional experience across Franchise, Creative, Communications, PR, Commercial, Sales, Retail, and related departments.

Culture & Benefits

• 24-month project hire or Internal Assignment position with no guarantee of permanent employment; duration may change based on business needs.
• Health and savings benefits, educational opportunities, and additional employee benefits.
• Work across a diverse, inclusive, and cross-functional environment connected to global consumer products initiatives.