Director, Digital - Consumer Lifestyle

Location: New York office; hybrid schedule with in-person attendance two days per week for employees in the NYC or commutable surrounding area

Salary: $106,000–$135,000/year

Company

hirify.global is an award-winning communications and marketing agency creating culturally resonant campaigns across PR, influencer, digital, and creative disciplines.

What you will do

• Develop and execute integrated social strategies aligned with business goals for consumer lifestyle and CPG brands.
• Build digital and social playbooks combining paid, earned, and organic approaches.
• Lead influencer partnerships, community management, social content production, photoshoots, and video shoots.
• Serve as the day-to-day social lead for clients, presenting campaign ideas, recommendations, and performance insights.
• Establish KPIs and measurement frameworks, lead real-time reporting, and optimize campaigns during execution.
• Mentor team members and coordinate with creative, media, digital teams, and third-party vendors.

Requirements

• 6+ years of experience in digital and social media in an agency or in-house environment.
• Experience developing brand social media and content strategies, playbooks, paid social programs, and influencer campaigns.
• Experience overseeing social content production and creative teams, including photoshoots and video shoots.
• Strong understanding of social media measurement and connecting results to client and business goals.
• Excellent written, verbal, communication, presentation, client service, and strategic counsel skills.
• Strong management, mentoring, organization, project leadership, and time management abilities.

Nice to have

• Experience managing digital initiatives such as web or app development, chatbots, emerging technology, CRM, or email marketing.

Culture & Benefits

• People-first workplace focused on courage, creativity, respect, and humanity.
• Professional growth and development programs.
• Comprehensive health care and wellness plans for employees and families.
• 401(k) savings plan and flexible spending accounts.
• Paid holidays, unlimited paid time off, and Summer Fridays.
• Family leave, well-being programs, and commuter benefits.