Director, Digital Media Planning - AWAL (Digital Media)

Location: Los Angeles, California, United States

Annual base salary: $100,000–$120,000 USD

Company

hirify.global is a global music and entertainment company supporting international superstars, independent artists, and creators across more than 70 countries.

What you will do

• Develop paid media plans for artist campaigns, releases, and strategic initiatives.
• Define platform mix, audience segments, targeting strategies, and budget allocation across digital channels.
• Launch, manage, and optimize campaigns across Meta, TikTok, YouTube, Google, Snapchat, programmatic, display, and emerging platforms.
• Design and analyze platform experiments to improve revenue, engagement, reach, and conversion performance.
• Analyze the full-funnel fan journey from social discovery and link clicks to Spotify saves, merchandise purchases, and ticket purchases.
• Build performance dashboards, campaign reports, and post-campaign recaps while collaborating with US, UK, and international artist marketing teams.

Requirements

• 5+ years of experience in digital media planning or performance marketing.
• Experience working with global advertising agencies across multiple genres.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube.
• Strong analytical, reporting, campaign optimization, and audience data skills.
• Ability to manage multiple campaigns across different markets simultaneously.
• Experience in music, entertainment, or creator-driven marketing is preferred.

Culture & Benefits

• Inclusive, collaborative, and global working community.
• Modern office environment focused on productivity, creativity, and teamwork.
• Medical, dental, vision, life, and disability coverage, plus a 401(k) with employer matching.
• Paid parental and caregiver leave, winter recess, and support for mental health, fertility, adoption, surrogacy, tuition, and student loans.
• Investment in professional growth and development.