2 дня назад
Manager, MarTech Strategy, Capabilities & Innovation (Remote) (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, MarTech Strategy, Capabilities & Innovation (AI): Shaping the design, modernization, and scale of marketing technology capabilities with an accent on strategic roadmaps, future-state designs, governance, and AI-enabled innovation. Focus on translating marketing goals into scalable solutions, evaluating platforms and vendors, and leading cross-functional initiatives from design through measurement.
Location: Remote; candidates residing near Menomonee Falls, Wisconsin, or New York City, New York, are requested to work onsite Monday through Thursday and remotely on Fridays.
Company
is a retail organization operating marketing, technology, and omnichannel capabilities at scale.
What you will do
- Lead assigned marketing technology capability domains and create strategy, roadmaps, and future-state designs.
- Define, design, plan, implement, execute, and measure cross-functional marketing technology and innovation initiatives.
- Identify automation, transformation, and AI opportunities and integrate them into capability roadmaps.
- Translate business goals and pain points into requirements, use cases, success criteria, and capability designs.
- Evaluate marketing and AI platforms, vendors, and emerging technologies for business value, scalability, interoperability, and sustainability.
- Establish governance principles and design standards while coaching an aligned Marketing Technologist.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering, MIS, Information Systems, Analytics, or a related field.
- 5+ years of relevant experience in marketing technology, digital marketing and operations, CRM, customer data, digital strategy, analytics, or related capability design.
- 5+ years of experience leading cross-functional marketing technology, marketing capability, or innovation initiatives and managing projects.
- Ability to plan, prioritize, monitor, and oversee projects across business units.
- Remote work is available; candidates near Menomonee Falls or New York City are requested to attend onsite Monday through Thursday.
Nice to have
- Experience with enterprise marketing technology platforms such as CRM, CDP, marketing automation, CMS, DAM, analytics, and media technology tools.
- Experience in retail, e-commerce, loyalty, lifecycle marketing, omnichannel marketing, or high-volume content environments.
- Experience with Agile, Kanban, SAFe, or similar development and delivery methodologies.
Culture & Benefits
- Collaboration across Marketing, Technology, and Marketing Operations.
- Focus on scalable, governed solutions that improve marketing performance and agility.
- Full-time schedule of at least 8 hours per day, 5 days per week.
- Company training and established policies, standards, and procedures.
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