Lead Conversion Manager (Analytics)

Location: Milwaukee, Wisconsin, United States. Primarily remote; candidates living within 50 miles of a hirify.global site may be required to work onsite 2–3 business days per week. Hiring is limited to states where hirify.global has an established business presence; remote work is unavailable in Alaska, Arkansas, Delaware, Hawaii, Maine, North Dakota, Nebraska, Vermont, West Virginia, and Wyoming. Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Company

hirify.global develops energy-resilience solutions including engines, generators, power conversion, UPS systems, EV components, microgrid controls, and clean-energy products.

What you will do

• Build reports and executive dashboards covering lead volume, response speed, lead quality, assignment, processing, follow-up, and conversion KPIs.
• Analyze performance across websites, chat, forms, call centers, AI conversations, marketing channels, geographies, and dealers.
• Identify trends, bottlenecks, root causes, and opportunities to improve conversion performance.
• Support optimization initiatives, A/B testing, and strategies across sales and post-sale funnels.
• Lead or support conversion projects through definition, documentation, testing, execution, and pre-/post-project measurement.
• Collaborate with marketing, sales, product, analytics, and data analyst teams to improve data quality and conversion processes.

Requirements

• Bachelor’s degree in business, analytics, marketing, or a related field.
• 5+ years of lead conversion and report development experience, including 3–5 years in report development and analysis.
• At least 2 years of hands-on experience with GA4, Power BI, Salesforce reporting, and Looker Studio.
• 3–5 years of B2C or business-to-dealer lead-generation marketing experience.
• Strong analytical skills, attention to detail, and the ability to manage multiple concurrent tasks.
• Knowledge of IT project development lifecycles and documentation.

Nice to have

• 3–5 years of experience in home-services lead generation.
• Familiarity with AI-based lead qualification and booking tools.
• Experience with customer lead-scoring models.

Culture & Benefits

• Competitive compensation and benefits, including health, vision, dental, and a 401(k) with company matching.
• Work-life flexibility and a primarily remote work arrangement.
• Development, career mobility, recognition, and rewards opportunities.
• Safe, sustainable, and inclusive workplace guided by a zero-incident safety culture.
• Values-led environment centered on curiosity, trust, pace, and excellence.