Sr. Manager, UPLIZNA Omnichannel Marketing Strategy and Execution-United States-Remote (AI)

Location: United States — Remote

Salary: $149,349.25–$202,060.75 annual base salary

Company

hirify.global is a biotechnology company developing medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.

What you will do

• Lead the enterprise UPLIZNA omnichannel strategy and establish an audience-first engagement framework across HCP and patient experiences.
• Translate brand priorities, customer barriers, approved messaging, audience signals, and insights into coordinated field and digital engagement paths.
• Develop orchestration briefs and business requirements for segmentation, personalization, triggered journeys, suppression, next-best action, frequency management, and measurement.
• Connect CRM, web, field, Veeva, media, events, and other customer signals into a unified engagement decisioning model.
• Evaluate, pilot, and scale innovative omnichannel capabilities, emerging technologies, and test-and-learn programs.
• Partner with analytics, technology, medical, legal, regulatory, compliance, agency, and enterprise data teams to improve performance and customer engagement.

Requirements

• Doctorate degree plus 2 years, master's degree plus 4 years, bachelor's degree plus 6 years, associate's degree plus 10 years, or high school diploma/GED plus 12 years of relevant marketing, commercial, digital, analytics, content, or operations experience.
• Experience translating audience strategy, customer signals, messaging, and brand priorities into journey, segmentation, personalization, and marketing automation requirements.
• Ability to connect strategy, audience segmentation, content, channel operations, analytics, field coordination, and compliant execution in a matrixed organization.
• Experience with journey analytics, dashboards, performance measurement, attribution, experimentation, test-and-learn design, and optimization.
• Strong vendor management, agency leadership, facilitation, synthesis, influence, and change-management skills.

Nice to have

• Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry.
• Knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Life Sciences Cloud, Agentforce, Einstein, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, or comparable platforms.
• Familiarity with GA4, HCP identity resolution, NPI-level activation, programmatic HCP media, claims data, prescription data, and paid media signals.

Culture & Benefits

• Collaborative, innovative, and science-based work environment.
• Health, dental, vision, life, disability, and flexible spending benefits for eligible staff and dependents.
• Retirement and savings plan with company contributions.
• Discretionary annual bonus, stock-based long-term incentives, and award-winning time-off plans.
• Career development opportunities and flexible work models where applicable.

Hiring process

• Applications are accepted until a sufficient number of candidates is received or a candidate is selected.
• Sponsorship for this role is not guaranteed.