Sr. Director, Product Marketing (AI)

Location: Chicago, IL (hybrid) or remote within the United States

Salary: $190,000–$210,000 per year

Company

hirify.global provides retail consumer insights, analytics, consulting, commerce enablement, media, measurement, and AI-powered product discovery solutions for brands and retailers, with a focus on health, wellness, social responsibility, and sustainability.

What you will do

• Lead product marketing across established platforms and zero-to-one AI product launches.
• Define market categories and narratives around AI-powered discovery and agentic commerce.
• Develop positioning, messaging, portfolio stories, and go-to-market strategy for target segments and industries.
• Lead, recruit, mentor, and scale the Product Marketing team.
• Build repeatable launches, product-led growth motions, enterprise sales support, and market intelligence programs.
• Equip Sales and Customer Experience with playbooks, battlecards, competitive intelligence, demo scripts, persona guides, and ROI narratives.

Requirements

• 10+ years of product marketing experience, including senior leadership roles, ideally in B2B SaaS.
• Experience marketing products in emerging or still-forming categories and leading product marketing teams.
• Strong B2B go-to-market, positioning, messaging, sales enablement, and cross-functional partnership experience.
• Experience marketing data-driven and analytics products and translating complex technology into customer value.
• Strong communication, storytelling, executive presence, and evidence of measurable revenue impact.
• Work from Chicago, IL in a hybrid arrangement or remotely within the United States.

Nice to have

• Experience launching AI-native products or repositioning established platforms around AI.
• Experience with product-led growth, including free trials and self-serve funnels, alongside enterprise sales.
• Experience in commerce enablement, media, retail media, CPG, retail, or health and wellness.

Culture & Benefits

• Hybrid work options designed to support work-life balance.
• Paid volunteer time and matched charitable donations.
• Semi-annual company-wide employee surveys inform programs, perks, and culture.
• Culture centered on direct communication, determination, passion, and collaboration.