2 дня назад
Vice President, Channel Marketing Manager (AI)
150 000 - 225 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Vice President, Channel Marketing Manager (AI) (Financial Services Marketing): Developing and executing data-driven, multi-channel marketing strategies and programs for U.S. financial advisors with an accent on client segmentation, targeted campaigns, marketing technology, and measurable business outcomes. Focus on translating sales priorities into integrated execution, optimizing campaigns through analytics and automation, and applying AI to improve scalability and client engagement.
Location: New York, NY, USA
Salary: $150,000–$225,000 per year, plus discretionary bonus
Company
is a global active fixed-income investment manager serving clients across public and private markets.
What you will do
- Develop integrated, multi-channel marketing strategies and multi-year plans aligned with business growth and distribution priorities.
- Own client segmentation and audience strategy, using insights and analytics to improve targeting, personalization, and marketing investment.
- Lead campaigns across digital, content, events, creative, analytics, paid media, and sales enablement channels.
- Partner with sales leadership and client-facing teams to translate business needs into actionable marketing programs.
- Measure performance, use automation and marketing technology to improve efficiency, and refine campaigns through testing and client feedback.
- Coordinate with Compliance to ensure marketing activities meet applicable regulatory requirements.
Requirements
- Bachelor’s degree required.
- 8+ years of experience in asset management or financial services marketing.
- Experience with intermediary, institutional, and/or financial advisor segments and investment decision-making processes.
- Demonstrated success developing integrated marketing strategies across digital, content, events, paid media, and sales enablement.
- Experience using data, marketing technology, automation, and AI to improve campaign effectiveness and scalability.
- Strong communication, stakeholder management, project management, and collaboration skills.
Nice to have
- Knowledge of investment products such as models, alternatives, municipals, SMAs, and ETFs.
- Familiarity with Smartsheet and Seismic.
- Agile marketing experience.
Culture & Benefits
- High-performance, inclusive culture centered on collaboration, openness, responsibility, and excellence.
- Total compensation includes a fixed base salary and discretionary performance-based bonus.
- Opportunity to increase scope and influence over channel marketing strategy.
- Commitment to equal employment opportunity and reasonable accommodation for qualified candidates with disabilities.
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