Associate Marketing Lead - Small Business (AI)

Location: PA - Pittsburgh; in-office role

Base salary: $75,000–$150,000 per year

Company

hirify.global is a banking and financial services company focused on delivering customer solutions through integrated business and marketing capabilities.

What you will do

• Develop and execute always-on, omni-channel growth marketing journeys for small-business customer acquisition, engagement, and retention.
• Own defined marketing strategies and workstreams across the product lifecycle and line-of-business growth initiatives.
• Translate business priorities and customer insights into integrated marketing programs across direct mail, email, digital, branch, experiential, webinar, and sales enablement channels.
• Apply KPI frameworks, measurement plans, quantitative and qualitative research, and data analysis to evaluate performance and identify optimization opportunities.
• Use AI-driven personalization, agentic workflows, dynamic customer journeys, and test-and-learn methodologies.
• Coordinate timelines, budgets, agencies, and cross-functional partners including product, digital, analytics, finance, risk, legal, compliance, and sales.

Requirements

• Bachelor’s degree or a comparable combination of education, certification, and experience.
• 3+ years of relevant or direct industry experience.
• Strong campaign segmentation and execution skills across multiple marketing channels.
• Experience with marketing strategy, business data analysis, effectiveness measurement, and customer insights.
• Strong project management, communication, stakeholder management, and matrix-management capabilities.
• Must work in-office in the Pittsburgh, Pennsylvania area; employment visa sponsorship and STEM OPT participation are not provided.

Culture & Benefits

• Inclusive workplace focused on customer needs, collaboration, and employee contribution.
• Medical, prescription, dental, vision, life insurance, and disability coverage options.
• 401(k) matching, pension, stock purchase plans, and dependent-care support.
• Educational assistance, wellness programs, and financial incentives.
• Paid parental leave, up to 11 holidays, occasional absence days, and 15–25 vacation days depending on career level and eligibility.