Lead Field Marketing Specialist - Business Development (Ecommerce)

Location: Manhattan, New York, United States. The role includes 30–40% local and national travel for trade shows, field events, customer meetings, and prospect engagement.

Company

hirify.global provides a composable commerce platform for brands, distributors, and retailers, serving B2C and B2B customers through thousands of online stores across multiple countries.

What you will do

• Own outbound prospecting across target accounts, ICPs, segments, and industry verticals to generate qualified sales opportunities.
• Build account penetration strategies using stakeholder mapping, account research, market signals, and personalized outreach.
• Develop relationships with multiple personas and create momentum through phone, email, LinkedIn, referrals, events, and persistent follow-up.
• Qualify inbound leads, campaign responses, and event contacts, then book discovery meetings and provide clear handoffs to Account Executives.
• Support local and national events through pre-event outreach, on-site engagement, and post-event pipeline follow-up.
• Maintain CRM hygiene, track KPIs, and share prospect feedback, objections, and competitive intelligence with Sales, Marketing, and RevOps.

Requirements

• At least 5 years of experience in business development, outbound sales, inside sales, or B2B pipeline generation.
• Documented success meeting or exceeding KPIs for outbound activity, meeting generation, pipeline creation, and conversion.
• Experience creating opportunities from scratch across multiple ICPs, buyer personas, and industry verticals.
• Strong written and verbal communication skills across phone, email, LinkedIn, video, and live conversations.
• High organization, follow-up discipline, CRM accountability, and comfort working in a metrics-driven environment.
• Willingness to travel locally and nationally; 30–40% travel is expected.

Nice to have

• Experience with field marketing, event follow-up, and account-based pipeline generation.
• Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
• Experience prospecting into ecommerce, SaaS, technology, or digital transformation environments.
• Experience engaging mid-market and enterprise accounts.
• Experience with AI-first go-to-market environments and using AI to improve research.

Culture & Benefits

• Challenge-driven work focused on pipeline creation and measurable business growth.
• Collaboration with Sales, Marketing, and RevOps through clear feedback loops.
• Opportunity to contribute directly to account penetration, event strategy, and qualified sales conversations.