1 день назад
Head of Enterprise Marketing (AI)
200 000 - 250 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Enterprise Marketing (AI): Building HeyGen’s enterprise marketing motion and account-based marketing engine to win strategic accounts, with an accent on targeted campaigns, executive programs, and buying-committee engagement. Focus on converting organic product adoption into enterprise relationships, using AI-native research and personalization, and building a scalable team and operating model.
Location: San Francisco or Los Angeles, United States
Salary: $200,000–$250,000 per year, plus equity and benefits.
Company
develops video creation technology designed to make visual storytelling more accessible and scalable.
What you will do
- Build ’s strategic account marketing engine, including named-account strategy, account tiers, priority industries, buying committees, and an ABM playbook.
- Develop targeted campaigns across paid media, personalized digital experiences, field marketing, executive programs, gifting, and direct mail.
- Create account-specific landing pages, pitches, demos, content, and experiences for enterprise buyers.
- Use product adoption and first-party signals to identify champions, account penetration, buying intent, and expansion opportunities.
- Partner with Enterprise Sales, Growth, RevOps, Data, and enterprise leadership to influence pipeline, deal progression, and revenue.
- Scale the function by building the team, technology, agency relationships, and operating model.
Requirements
- 8–12+ years of B2B marketing experience, including marketing to large enterprise customers and several years at a senior leadership level.
- Proven experience building and executing account-based or strategic-account programs that generated measurable enterprise pipeline and revenue.
- Experience with high-ACV, complex enterprise sales cycles involving multiple stakeholders and long decision processes.
- Strong understanding of targeted paid media, personalized content, executive programs, field marketing, direct mail, intent signals, and buying-committee engagement.
- Strong analytical, creative, strategic, and hands-on execution skills, with the ability to use AI tools for account research, personalization, content creation, and performance analysis.
- Experience building a function from an early stage and hiring and leading a high-performing team.
Nice to have
- Experience with broader B2B demand generation.
- Experience at a fast-growing product-led growth company.
Culture & Benefits
- Founding leadership role reporting to the CMO, initially combining strategy with hands-on execution.
- Opportunity to build and scale a new enterprise marketing function.
- Equity and comprehensive benefits, including a 401(k) plan and health benefits.
- Generous paid time off, parental leave, and emotional health resources.
- Inclusive workplace committed to equal opportunity and diversity.
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