Founding Product Marketer

Location: Hybrid in San Francisco, CA

Salary: $102,000–$208,000 USD annually

Company

hirify.global is a well-funded B2B SaaS company operating in an emerging developer tools category.

What you will do

• Own product marketing strategy, positioning, messaging, and competitive differentiation for engineers and product leaders.
• Build a long-form content engine covering blog posts, guides, educational materials, and customer use cases.
• Develop website experiences, messaging, and talk tracks that make complex product value clear to developer audiences.
• Activate founder and team voices across social channels, newsletters, and industry platforms.
• Lead awareness and pipeline programs, including developer conferences, executive engagement events, and targeted campaigns.
• Build competitive collateral, sales enablement frameworks, and marketing systems from scratch as the founding marketing team member.

Requirements

• 4+ years of experience in product marketing, growth marketing, or content marketing in B2B environments.
• Experience marketing to technical buyers, including engineers, product leaders, and developer audiences.
• Strong product marketing fundamentals across positioning, messaging, competitive differentiation, and launches.
• Exceptional writing skills and the ability to translate technical complexity into compelling narratives.
• Experience building earned content, demand-generation programs, and pipeline initiatives independently.
• Visa sponsorship is not available for this role.

Nice to have

• Background in developer tools, APIs, infrastructure software, or AI/ML products.
• Experience building founder or executive thought leadership programs.
• Experience creating sales enablement materials and competitive talk tracks.

Culture & Benefits

• Work directly with the CEO, who is an active marketing collaborator.
• Build the marketing function, systems, and processes from the ground up.
• Work on an emerging developer tools category for a technical audience.