Product Marketing Manager (Enterprise Technology)

Location: Must be based in Milwaukee, Wisconsin or Dallas, Texas

Salary: $110,000–$135,000 per year

Company

hirify.global is partnering with an enterprise software platform provider to recruit a product marketing specialist.

What you will do

• Define and evolve platform positioning, target audiences, value propositions, and competitive differentiation.
• Translate technical capabilities into clear messaging for developers, executives, and other enterprise stakeholders.
• Develop industry-specific narratives and use cases for government, healthcare, and financial services.
• Partner with Product Management on roadmap alignment and lead go-to-market strategy for new features.
• Enable Sales with messaging, personas, positioning tools, and materials for complex enterprise sales cycles.
• Conduct market, customer, and competitive research while building foundational product marketing assets and processes.

Requirements

• 5+ years of experience in Product Marketing, Solutions Marketing, or a related go-to-market role in B2B software.
• Experience marketing technical products such as developer tools, API platforms, workflow automation, or data infrastructure.
• Ability to define positioning and messaging for complex or platform-based products.
• Experience supporting enterprise sales cycles involving multiple stakeholders and extended timelines.
• Strong communication, analytical, storytelling, and cross-functional collaboration skills.
• Bachelor’s degree in a relevant field or equivalent professional experience.

Nice to have

• Familiarity with regulated industries such as government, healthcare, or financial services.
• Experience building frameworks and processes from scratch in high-growth or early-stage environments.

Culture & Benefits

• Direct reporting to executive leadership.
• Opportunity to establish a product marketing function from the ground up.
• Compensation range depends on skills and experience.