Executive Marketing Program Lead (SaaS)

Location: Hybrid, with in-office anchor days on Monday, Tuesday, and Friday at the San Francisco office. Must be based in or willing to relocate to the San Francisco Bay Area; occasional travel is required.

Salary: $150,000–$207,000 annual base pay in San Francisco, with potential equity, bonus, and benefits.

Company

Vercel builds agentic infrastructure and developer products including Next.js, v0, and AI SDK.

What you will do

• Develop and own the executive engagement strategy, including priority audiences, program formats, annual themes, and engagement journeys.
• Build and operate the Executive Briefing Center program, including intake, qualification, scheduling, service standards, and measurement.
• Partner with Sales and account teams to define briefing objectives, create customized agendas, and align experiences with customer priorities.
• Develop executive-level narratives and themes with Product Marketing, Brand, Communications, and Content.
• Recruit, brief, and coach executive and technical speakers while managing briefings, events, vendors, budgets, spaces, demos, hospitality, and communications.
• Build scalable content and demo libraries and report on engagement, pipeline influence, deal acceleration, relationship progression, repeat participation, and attendee satisfaction.

Requirements

• 7+ years of experience in executive briefing programs, strategic events, executive engagement, or field marketing, ideally in enterprise SaaS or B2B technology.
• Experience running high-stakes programs involving C-level customers and internal executives.
• Strong program management, business acumen, communication, vendor negotiation, and ROI measurement skills.
• Ability to translate account strategy into executive briefing agendas and communicate with technical audiences.
• Comfort discussing developer platforms, cloud infrastructure, and AI.
• Must be based in or willing to relocate to the San Francisco Bay Area, with flexibility for occasional travel.

Nice to have

• Experience building an Executive Briefing Center or briefing program from zero to scale.
• Experience with briefing management platforms and Salesforce CRM reporting.
• Experience with developer or infrastructure products.
• Experience designing physical brand spaces or customer experience centers.

Culture & Benefits

• Inclusive healthcare package.
• Equity and potential company bonus or variable pay program.
• Flexible time off.
• Mentorship and access to professional events.
• Company-provided equipment and a work-from-home budget.