1 день назад
Account-Based Marketing Manager (SaaS)
120 000 - 132 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Account-Based Marketing Manager (SaaS): Own and scale an enterprise ABM program targeting multi-shop operators and multi-location auto service businesses with an accent on cross-functional campaign execution, account data strategy, and pipeline measurement. Focus on designing tiered 1:1, 1:Few, and 1:Many campaigns, coordinating paid and lifecycle channels, and building dashboards that demonstrate account engagement, pipeline influence, and ROI.
Location: Hybrid in the San Francisco Bay Area, with 2 days per week in the Larkspur, California office
Salary: $120,000–$132,000 OTE annually, plus equity and benefits
Company
provides cloud-based auto-repair shop software that consolidates tools, saves time, and streamlines shop operations. The platform is used by more than 3,500 auto shops across the United States and Canada.
What you will do
- Own tiered 1:1, 1:Few, and 1:Many ABM campaigns from planning through execution, including calendars, briefs, timelines, and coordination with internal teams and vendors.
- Set channel strategy and audiences across LinkedIn, Google Ads, Meta, direct mail, email, and SMS.
- Build ABM assets such as downloadable content, personalized landing pages, and direct mail kits with Product Marketing and Sales.
- Develop target account lists, enrichment, and data-quality processes with Sales and Marketing Operations.
- Partner with Marketing Operations on account scoring and campaign instrumentation.
- Track account engagement, pipeline influence, and ROI through dashboards and recurring executive readouts.
Requirements
- 3+ years of B2B marketing experience, including hands-on ABM or account-targeted campaign work.
- Experience marketing to mid-market or enterprise buyers through multi-stakeholder sales cycles.
- Strong project management, written communication, and cross-functional coordination skills.
- Fluency in core ABM channels, including LinkedIn, Google Ads, Meta, direct mail, email, and SMS.
- Strong analytical skills, including B2B web analytics, GA4, UTMs, account-level and contact-level measurement, and performance dashboards.
- Experience partnering with Operations on Salesforce, HubSpot, or similar CRM and scoring tools.
Nice to have
- Experience with vertical SaaS or the automotive industry.
- Experience selling to multi-location businesses, automotive companies, field services organizations, or franchises.
- Familiarity with Dreamdata, 6sense, or similar account-level attribution tools.
- Paid media console experience.
Culture & Benefits
- Medical, dental, vision, and life insurance for eligible U.S.-based full-time employees.
- Short- and long-term disability coverage, an employee assistance program, and health and wellness membership reimbursement.
- Generous parental leave and 401(k) availability upon hire.
- 11 paid holidays and flexible time off.
- Charitable donation matching and group volunteer opportunities.
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