Brand Experience Manager - Sonic (Hospitality)

Location: Atlanta Support Center, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Develop and execute a comprehensive brand value strategy and roadmap aligned with Sonic’s mission, values, and business objectives.
• Lead brand experience roadmaps covering the discovery, testing, and launch of growth initiatives.
• Coordinate with Supply Chain, Culinary, Marketing, Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights.
• Design and oversee market tests across products, pricing, delivery, technology, and customer experience.
• Track initiative performance through data and analytics and drive continuous improvement.
• Create executive presentations covering strategy, progress, risks, and recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Hospitality, or a related field; an MBA is preferred.
• 5+ years of experience in brand experience, strategy, consulting, or a related function, preferably in restaurants or hospitality.
• Strong understanding of brand management, customer experience, and marketing principles.
• Ability to lead cross-functional teams, manage large-scale multifaceted projects, and deliver work on time.
• Analytical mindset with experience interpreting data and performance metrics.
• Advanced Excel and PowerPoint skills, including pivot tables, SUMIFS, INDEX/MATCH, and executive storytelling; experience with Tableau, Power BI, or similar analytics platforms.

Culture & Benefits

• Work within a multi-brand restaurant organization focused on creating flavorful food and dining experiences.
• Collaborate across shared services and iconic restaurant brands.