Sr. Director of Marketing (E-commerce/Travel)

Location: Austin, TX, USA; strong preference for the role to be physically based in Austin. The position includes travel to California and Florida for 6–8 creator activations annually.

Company

hirify.global operates e-commerce platforms and employee and membership marketplaces, including Undercover Tourist, a travel commerce brand focused on theme park and cruise vacations.

What you will do

• Own marketing strategy, annual planning, budget allocation, and marketing P&L impact.
• Lead customer acquisition and retention across paid media, SEO, email, SMS, content, and other growth channels.
• Manage creator and influencer programs, including partner selection, negotiations, campaign briefs, activations, and ROI tracking.
• Build partnerships with major theme park brands and negotiate co-op marketing budgets, exclusive offers, and joint promotions.
• Lead, mentor, and develop a marketing organization of direct and indirect reports, agencies, freelancers, and creator partners.
• Own brand strategy, content operations, marketing technology, analytics, attribution, and AI-powered marketing tools.

Requirements

• 8+ years of progressive marketing leadership experience.
• Demonstrated success owning marketing strategy, budgets, and P&L in direct-to-consumer and e-commerce environments.
• Hands-on expertise in paid social, SEO, email, SMS, large-scale media budgets, CPA, and ROAS optimization.
• Experience building creator and influencer programs, negotiating contracts, managing campaigns, and measuring ROI.
• Advanced knowledge of marketing attribution, GA4, customer analytics, performance reporting, and data-driven decision making.
• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred.

Nice to have

• Experience with theme parks, travel, entertainment, or consumer brands.
• Experience managing co-op marketing partnerships and joint promotional opportunities.
• Passion for travel, family experiences, and theme parks.

Culture & Benefits

• Collaborative, entrepreneurial environment with significant autonomy and measurable ownership.
• Flexible work arrangements, with a preference for in-person collaboration near core offices.
• Medical, dental, vision, 401(k) match, disability coverage, and company-paid life insurance.
• Three weeks of PTO, five personal days, paid holidays, and a paid Christmas-to-New-Year break.
• Annual day of giving and $1,000 per year in Tickets-At-Work gift cards for full-time employees.