Digital Content Specialist (Adobe AEM)

Location: Remote Florida

Company

hirify.global is modernizing its digital ecosystem across casinos, hotels, cafés, retail, entertainment, and the Unity by Hard Rock loyalty program.

What you will do

• Create and optimize engaging content for websites, the Unity by Hard Rock loyalty website, and mobile app.
• Apply SEO best practices to improve organic search rankings, website traffic, and content effectiveness.
• Manage content across multiple websites and digital channels while maintaining brand consistency.
• Collaborate with UX/UI designers to integrate content into cohesive website and app experiences.
• Use audience segmentation, targeting, ML recommendations, and AI-powered personalization to deliver dynamic content.
• Analyze content performance, traffic quality, and content velocity using Adobe Analytics and related insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• Proven experience in digital content creation, CMS administration, digital or ecommerce environments, and SEO.
• Experience managing content across multiple websites and mobile applications.
• Exceptional writing, editing, proofreading, organizational, and time-management skills.
• Ability to analyze content performance and make data-driven optimization decisions.
• Self-motivated, adaptable, collaborative, and able to work effectively under tight deadlines.

Nice to have

• Experience with Adobe Experience Cloud, including Adobe Experience Manager, AEM Assets, Adobe Analytics, and Adobe Target.
• Hands-on experience with Adobe Analytics or a comparable analytics platform.
• Familiarity with Figma and UX/UI best practices for content presentation.
• Experience applying ML modeling and AI to dynamic content, personalization, and recommendations.

Culture & Benefits

• Full-time employment with a comprehensive benefits package.
• Benefits support health, family well-being, future planning, and work-life balance.
• Access to ongoing Adobe and related training portals and sessions.
• Work is primarily performed in a professional office setting, with occasional duties in operating areas that may involve noise and secondhand smoke.
• The role may require standing, walking, handling materials, and lifting or moving up to 50 pounds.