Senior Content Strategist (Owned Media) (Organic Social)

TL;DR

Senior Content Strategist (Owned Media) (Organic Social): Lead Blue Wheel's Organic Social practice and oversee owned media content production across social and other digital channels with an accent on organic social strategy, editorial workflows, and client-facing recommendations. Focus on building content plans, managing editorial quality and production operations, and improving efficiency through AI-assisted workflows.

Location: Remote (MI, USA)

Company

hirify.global is a digital performance marketing agency focused on modern commerce growth.

What you will do

• Serve as strategic lead for Organic Social: develop recommendations, content strategies, platform best practices, and campaign concepts aligned with client objectives.
• Present Organic Social strategies, performance insights, and recommendations in client meetings, QBRs, and planning sessions.
• Build editorial calendars and messaging frameworks across owned channels (Organic Social, Email, SMS, SEO/GEO, blogs, and web content as assigned).
• Write, edit, and proofread owned media content; act as final editorial reviewer for assigned deliverables.
• Own editorial operations: workflows, production schedules, quality assurance, and content approvals; streamline production using AI tools and reusable assets.
• Coordinate specialists and freelance writers; collaborate with Lifecycle, SEO/GEO, Community Management, Creator, and Social Commerce teams.

Requirements

• 5+ years of experience in Organic Social, content marketing, copywriting, or digital marketing.
• Proven experience developing Organic Social strategies for brands.
• Experience using Meta Ads Manager and TikTok Ads Manager for paid amplification of organic content.
• Exceptional writing, editing, and storytelling skills, including presenting recommendations to clients.
• Experience managing editorial calendars and content workflows; ability to manage multiple priorities across clients and channels.
• Working knowledge of SEO content best practices and experience creating simple branded assets in Canva.

Nice to have

• Agency experience supporting multiple brands.
• Experience with ecommerce, retail, beauty, or consumer brands.
• Familiarity with GEO/AEO and AI-search content optimization.
• Experience with Google Search Console, GA4, SEMrush, Ahrefs, or similar tools.
• Experience collaborating with Lifecycle Marketing, Community Management, Creator Marketing, and Social Commerce teams.

Culture & Benefits

• Healthcare coverage (medical, dental, vision) plus FSA/HSA options.
• Company-sponsored 401(k) with company match.
• Generous paid time off, sick time, floating holidays, volunteer day, and bereavement time.
• Paid parental leave (12 weeks for primary parent, 2 weeks for secondary parent).
• 10 paid holidays and a light week between Christmas and New Year’s.
• Mental health days, health & wellness reimbursement, employee assistance program, and employer-paid coaching sessions.

Hiring process

• Onboarding period to learn clients, content processes, and Organic Social programs.
• Progression to independently lead Organic Social practice for assigned clients within 60–90 days.