3 дня назад
Digital Marketing Strategy Manager (MedTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Strategy Manager (MedTech): Develop and optimize digital marketing strategies and campaigns across Latin America North, with an accent on KPI measurement, customer insights, lead generation, and healthcare engagement. Focus on translating analytics into actionable recommendations, coordinating regional digital initiatives, and managing cross-functional execution across Mexico.
Location: Mexico City, Mexico; availability to travel 30%–50% across Mexico
Company
is a vital organ therapy company developing digital solutions and advanced services for kidney care and other vital organ therapies.
What you will do
- Develop and execute digital marketing strategies aligned with global and local business objectives across Latin America North.
- Implement and optimize digital initiatives, measuring performance through KPIs and data-driven insights.
- Monitor campaigns, identify trends, and recommend improvements to customer engagement and business results.
- Partner with Commercial, Marketing, Medical Affairs, and cross-functional teams to deploy regional and local programs.
- Lead digital awareness, branding, promotional, and lead-generation campaigns while ensuring compliance with applicable guidelines.
- Manage multiple projects, stakeholders, and global digital initiative deployments across the region.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in Marketing and Commercial functions.
- Experience in healthcare, pharmaceutical, medical device, or related industries is highly preferred.
- Fluent English and Spanish required.
- Availability to travel 30%–50% of the time across Mexico.
- Strong capabilities in strategic digital marketing, data analysis, KPI management, communication, presentation, leadership, and cross-functional collaboration.
Nice to have
- Master’s degree.
- Experience with project management and Lean methodologies.
- Knowledge of digital innovation and emerging technologies.
Culture & Benefits
- Mission-driven work focused on extending patients’ lives and supporting care teams.
- Collaboration with Commercial, Medical Affairs, Marketing, medical associations, and industry partners.
- Commitment to providing reasonable accommodations during the application and interview process.
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