Growth Marketing Manager (Testing & Certification EMEA)

Location: Remote; occasional travel may be required for business meetings, trade shows, customer events, and team collaboration.

Company

hirify.global provides food safety, quality, sustainability, and regulatory compliance solutions, including testing, inspection, auditing, and certification services.

What you will do

• Develop and optimize multi-channel demand generation campaigns to increase qualified leads, pipeline, and revenue.
• Create strategic marketing plans aligned with growth targets across the Testing & Certification division and EMEA territories.
• Build lead nurture programs that move prospects through the buyer journey.
• Execute integrated campaigns across email, paid media, webinars, events, websites, third-party media, and social channels.
• Coordinate campaign assets, messaging, stakeholders, external agencies, and event activities.
• Measure MQL generation, lead-to-opportunity conversion, pipeline contribution, and campaign ROI, using insights to improve performance.

Requirements

• 3+ years of experience in Growth Marketing, Demand Generation, or Digital Marketing in a B2B environment.
• Proven results in measurable pipeline growth and lead generation.
• Hands-on experience managing and reporting on Salesforce campaigns.
• Strong experience with Pardot, including Engagement Studio, automated lead workflows, email campaigns, and segmentation.
• Experience managing external marketing agencies and paid media programs.
• Strong analytical, project management, and stakeholder management skills, plus experience in a matrixed global organization.

Nice to have

• Experience marketing SaaS, technology, regulatory, data, or digital solutions.
• Experience supporting multiple business units or product portfolios.
• Experience with Google Analytics, WordPress, and AI-enabled marketing tools.

Culture & Benefits

• Remote work arrangement.
• Collaboration with Product Marketing, Marketing Operations, business unit leaders, Events, and external agency partners.
• Work within a global, matrixed organization serving customers across diverse markets.
• Occasional travel for business meetings, trade shows, customer events, and team collaboration.