Senior Manager, Brand Strategy (Retail)

Location: Menomonee Falls, Wisconsin, United States; onsite Monday through Thursday with remote work available on Fridays.

Company

hirify.global is a retail organization with a product portfolio spanning private brands and marketing initiatives.

What you will do

• Develop and execute brand strategies aligned with customer needs, market trends, and business objectives.
• Embed customer insights into brand positioning, storytelling, and experience design.
• Lead Private Brand Summits and other strategic forums with merchandising, design, and marketing leaders.
• Own the private brand evaluation framework and conduct portfolio audits to assess brand health, performance, and strategic fit.
• Build and maintain private brand playbooks, roadmaps, brand profiles, and go-to-market guidance.
• Monitor brand performance and provide recommendations for cross-category decisions and continuous improvement.

Requirements

• 5+ years of relevant experience in marketing strategy, preferably brand management.
• Bachelor's degree in Business, Marketing, or an equivalent field.
• Ability to work onsite at the Menomonee Falls, Wisconsin corporate office Monday through Thursday and remotely on Fridays.
• Ability to work at least 8 hours per day, 5 days per week, with occasional longer hours when business needs require.
• Ability to plan, prioritize, monitor activities across business units, and complete projects on time.
• Ability to collaborate effectively, follow company policies, and work in a fast-paced environment.

Culture & Benefits

• Cross-functional collaboration with merchandising, design, marketing, and senior leadership.
• Hybrid schedule with remote work available on Fridays.
• Company training programs and established workplace policies and standards.
• Reasonable accommodations may be available for individuals with disabilities.