Product Marketing Lead (ZAIDYN Medical and Clinical)

Location: Hybrid role based in the United States, with on-site presence at clients or hirify.global offices for the majority of the week. Listed locations include Chicago, Evanston, Boston, Philadelphia, Princeton, New York, South San Francisco, San Diego, Thousand Oaks, and Bellevue.

Salary: $120,000–$129,500 annually, plus COLA, leave policies, bonus incentives, relocation benefits, insurance, and retirement benefits.

Company

hirify.global is a management consulting and technology firm developing data-, science-, and AI-driven solutions, including ZAIDYN, a B2B SaaS platform for life sciences intelligence.

What you will do

• Define ICPs, buying committees, buyer personas, positioning, and value architecture for ZAIDYN Medical and ZAIDYN Clinical.
• Develop product narratives for care-gap, opinion-leader, patient-outcomes, trial-design, and site-selection capabilities.
• Create GTM strategies and tiered launch plans in partnership with Product Management, Sales, Customer Success, Industry Marketing, and Demand Generation.
• Build messaging frameworks, case studies, demo flows, battlecards, and other sales-enablement assets.
• Lead enablement sessions, advocacy programs, product demos, webinars, presentations, and executive narratives.
• Conduct market, buyer, competitive, and win/loss research while leading and developing a Product Marketing Sr Associate.

Requirements

• 8–11 years of experience in B2B SaaS product marketing or the life sciences industry.
• Experience with enterprise platforms, data- or AI-driven products, and life sciences technology.
• Proven collaboration with Product, Sales, Customer Success, Industry Marketing, and Demand Generation on launches and growth.
• Experience managing or mentoring marketers and developing their scope and skills.
• Deep sales-enablement expertise and fluency in medical affairs or clinical development, or the ability to quickly learn regulated scientific domains.
• Must be authorized to work in the United States without requiring employer visa sponsorship now or in the future.

Nice to have

• Experience with predictive analytics, GenAI assistants, or other agentic AI concepts.
• Experience creating content, videos, product demos, and storytelling for technical, scientific, and executive audiences.

Culture & Benefits

• Flexible hybrid work combining home working with on-site presence at clients or hirify.global offices.
• Comprehensive rewards covering health and well-being, time away, financial security, and professional development.
• Cross-functional skills development, custom learning pathways, and milestone training programs.
• Internal mobility and multiple career progression paths.
• Client-facing travel as required by project and business needs.