Director B2B Lifecycle Marketing

Location: Sussex, Wisconsin, USA

Company

hirify.global develops power generation and energy solutions that protect homes, strengthen businesses, and support a more resilient and sustainable energy future.

What you will do

• Lead B2B lifecycle marketing transformation for the Commercial and Industrial business.
• Develop and execute customer-centric omnichannel journeys, vertical marketing strategies, and proactive lead-generation programs.
• Research vertical markets and buying-group needs to inform segmentation, campaigns, and customer experience initiatives.
• Design customer experience strategies, personas, journey maps, and optimized customer touchpoints supporting acquisition, retention, and post-sales service.
• Direct CRM campaign implementation and coordinate marketing channel operations.
• Track campaign performance and improve qualified leads, conversions, pipeline, and customer lifetime value in partnership with Digital Marketing and Sales.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 8–10 years of experience in B2B lifecycle marketing, CRM, or a related field.
• Demonstrated success developing and executing customer-centric omnichannel vertical campaigns for multiple buying personas.
• Experience managing direct reports and leading cross-functional teams.
• Strong strategic thinking, problem-solving, data analysis, communication, and stakeholder-influencing skills.
• Experience applying data-driven insights to improve campaign performance and partnering with senior Marketing and Sales leadership.

Nice to have

• MBA or advanced degree in Marketing, Business Administration, or a related field.
• Experience in power generation, energy, or a related industry.
• Experience with 6sense and Salesforce platforms.

Culture & Benefits

• Full-time leadership position within the CRM marketing team.
• Work focused on energy resilience, efficiency, and sustainability.
• Equal opportunity employment.