US Consumer Marketing Director (Obesity and Related Conditions)

Location: Washington D.C., United States; 30% travel required.

Company

hirify.global is a biotechnology company developing and delivering medicines for serious illnesses, including obesity and obesity-related conditions.

What you will do

• Lead the US consumer marketing strategy and long-term engagement vision for MariTide.
• Develop, validate, produce, launch, and optimize consumer campaigns across digital, social, CRM, websites, video, influencer, and experiential channels.
• Translate consumer insights into positioning, messaging, creative campaigns, and differentiated consumer journeys.
• Manage creative, social, digital, media, and production agency partners.
• Build and lead the consumer marketing organization, including recruiting, coaching, performance management, and succession planning.
• Establish KPIs, dashboards, testing programs, budgets, and resource allocation to improve campaign effectiveness.

Requirements

• Doctorate degree plus 4 years of marketing or production experience, or a master’s degree plus 7 years, or a bachelor’s degree plus 9 years.
• Demonstrated success developing and leading consumer marketing strategies for major brands or launches.
• Deep expertise in direct-to-consumer marketing, digital engagement, and social media.
• Experience leading campaigns from insight generation through production and optimization.
• Experience building and developing high-performing marketing organizations and managing agency partners.
• Willingness to travel 30% of the time.

Nice to have

• Launch experience in biotechnology, pharmaceutical, healthcare, consumer health, or other regulated industries.
• Experience in obesity, metabolic disease, or chronic disease.
• MBA or another advanced degree.

Culture & Benefits

• Collaborative, innovative, and science-based work culture.
• Health, dental, vision, life, disability, and flexible spending benefits.
• Retirement and savings plan with company contributions.
• Annual bonus program and stock-based long-term incentives.
• Paid time off and career development opportunities.
• Flexible work models where applicable to the role.