3 часа назад
Director, Dermatology Consumer Marketing (Atopic Dermatitis)
183 100 - 305 200$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Dermatology Consumer Marketing (Atopic Dermatitis): Leading integrated, omnichannel consumer marketing strategies for an atopic dermatitis brand with an accent on direct-to-consumer engagement, digital experiences, CRM, media, social, and emerging AI-enabled marketing. Focus on optimizing patient discovery, engagement, conversion, adherence, and marketing effectiveness while building and developing a high-performing team.
Location: Sleepy Hollow, New York; office-based four days per week. Travel: 15% expected.
Salary: $183,100–$305,200 annually.
Company
is a biotechnology and pharmaceutical company developing and commercializing medicines for serious diseases.
What you will do
- Lead integrated consumer marketing strategies for atopic dermatitis to drive patient engagement, education, activation, and adherence.
- Own the consumer marketing ecosystem across media, digital experiences, social, influencer, CRM, content, websites, and emerging engagement platforms.
- Develop indication-level strategy and creative execution across the full consumer journey.
- Partner with media agencies to develop, optimize, and measure traditional and digital omnichannel campaigns.
- Use consumer insights, analytics, market research, business data, and market dynamics to optimize marketing investments.
- Lead agency management, budget stewardship, cross-functional collaboration, regulatory compliance, and team development.
Requirements
- 12+ years of progressive consumer, brand, digital, or related commercial marketing experience in pharmaceutical marketing.
- 5+ years of people leadership experience, including development of high-performing teams and future leaders.
- Experience in pharmaceutical, biotech, healthcare, or another highly regulated industry.
- Expertise in direct-to-consumer marketing, digital transformation, omnichannel engagement, and marketing innovation.
- Bachelor’s degree required; an MBA or advanced degree is preferred.
- Ability to work onsite in Sleepy Hollow, New York, four days per week, with 15% travel.
Nice to have
- Dermatology, immunology, or specialty biologics experience.
- Experience with alliance or co-promote partnerships.
- MBA or advanced degree.
Culture & Benefits
- Inclusive workplace culture and equal opportunity employment.
- Competitive total rewards package, potentially including annual bonuses, incentive plans, equity awards, retirement benefits, and 401(k) matching.
- Health, wellness, insurance, fitness, paid time off, and family support benefits may be available depending on location and role.
- Background checks may be conducted where required by local law.
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