Senior Performance Marketing Strategist - Personal Health Care

Location: Hybrid schedule in Cincinnati, Ohio, United States; the listed office is Mason Business and Innovation Center.

Salary: $110,000–$165,300 per year, plus bonus if applicable and benefits.

Company

Procter & Gamble develops and markets Personal Healthcare brands, with this role focused on digital commerce growth.

What you will do

• Develop and activate performance media strategies aligned with category and brand growth goals.
• Translate business objectives into channel roles and investment plans across retail media, eRetail search, social, programmatic, and affiliate ecosystems.
• Launch and manage campaigns, including day-to-day trading, bid management, pacing, budgets, and delivery against KPIs.
• Optimize creative, messaging, audiences, and media activation using performance data and insights.
• Design tagging, testing, reporting, and repeatable optimization systems that support decision-making.
• Coordinate performance investments with national media while following media buying principles and governance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field.
• 3–5 years of experience in performance media, preferably in consumer goods; experience driving indirect sales is required.
• Experience driving direct-to-consumer brand growth through media, including social selling platforms.
• Strong knowledge of ecommerce technologies, platforms, data, and best practices.
• Knowledge of retail media, eRetail search, Meta, TikTok, SEO, SEM, programmatic, and affiliate marketing, plus proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Ability to work a hybrid schedule from the Cincinnati, Ohio-based office. Strong communication, leadership, collaboration, analytical, and operational skills are required.

Culture & Benefits

• Compensation includes salary, bonus if applicable, and benefits.
• Work in a fast-paced environment requiring independent decision-making and cross-functional influence.
• Equal employment opportunity and reasonable accommodation are provided.
• Immigration sponsorship is not available for this role.
• P&G participates in E-Verify as required by law.