13 часов назад
Senior Manager of Digital Experience – Performance Marketing (SEO/SEM)
145 000 - 210 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager of Digital Experience – Performance Marketing (SEO/SEM): Leading omnichannel search and media strategy, paid and organic campaign optimization, and performance reporting for a legal services firm with an accent on discoverability, attribution, and digital channel efficiency. Focus on managing the search and media technology stack, optimizing content for AI-driven search, governing paid media spend, and ensuring compliance with legal marketing regulations.
Location: Chicago, United States
Salary: $145,000–$210,000 annually
Company
is a law firm with a Marketing & Client Development team focused on strategic growth, digital experience, and market performance.
What you will do
- Lead omnichannel search and media strategy across paid media, SEM, social advertising, traditional SEO, and Answer/Generative Engine Optimization.
- Own the search and media technology stack, including SEO monitoring, ad-management, and search-intent intelligence platforms.
- Manage media strategists and agency partners while optimizing campaign spend, keyword research, technical SEO audits, and ROAS.
- Lead reporting and attribution strategy for paid and organic channels, connecting search visibility to pipeline development.
- Collaborate with Practice Group Marketing, Brand, Tech, and Data teams to distribute campaigns, announcements, and thought leadership.
- Oversee paid media budgets, brand safety, and compliance with jurisdictional legal marketing regulations while supervising and mentoring direct reports.
Requirements
- 5+ years of applicable marketing or business development experience, preferably in strategy, transformation, or growth functions.
- Experience planning and managing paid media budgets across paid search, display, and social advertising.
- Hands-on experience executing and optimizing ad-network campaigns, including tagging, tracking, and conversion testing.
- Advanced data storytelling and digital proficiency across web, analytics, and project-management technologies.
- Proficiency in Microsoft Office, iManage, and other firm applications after orientation.
- Ability to work in the Chicago location, travel as required, and work extended or weekend hours when needed.
Nice to have
- Bachelor’s degree.
- Supervisory experience.
- Legal industry or professional services experience.
Culture & Benefits
- Entrepreneurial, digital-first, analytical, and collaborative working approach.
- Focus on quality, consistency, confidentiality, professionalism, and developing talent.
- Medical, dental, vision, HSA, FSA, commuter, life insurance, disability, long-term care, and backup-care benefits.
- 21 days of paid time off, 10 paid holidays, parental leave, and fertility benefits.
- Competitive annual compensation with benefits for full-time employees.
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