1 час назад
Senior Brand Manager, Consumer Marketing (Rare Disease)
150 000 - 200 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Brand Manager, Consumer Marketing (Rare Disease): Executing and optimizing consumer and patient marketing initiatives for rare disease brands with an accent on omnichannel campaigns, patient engagement, advocacy partnerships, and brand growth. Focus on coordinating ambassador programs and patient congress activities, managing agencies and promotional review processes, and optimizing campaign performance through KPIs and analytics.
Location: Hybrid, with office hours three days a week in Morristown, New Jersey, United States
Salary: $150,000–$200,000 annually
Company
is a privately held global healthcare company headquartered in Italy, operating across more than 100 markets with a leading focus on gastrointestinal health and expanding rare and specialty pharmaceutical segments.
What you will do
- Execute consumer marketing plans, disease awareness initiatives, patient engagement campaigns, and brand growth programs.
- Lead day-to-day execution of integrated omnichannel campaigns across websites, CRM, email, search, social, video, and digital media.
- Coordinate agencies and cross-functional teams to develop and deploy consumer, patient, and educational content.
- Manage promotional reviews, project timelines, budgets, deliverables, and agency or vendor relationships.
- Support patient ambassador programs, patient congress activities, advocacy meetings, and partnerships with Patient Advocacy Groups.
- Monitor KPIs and campaign insights, identify optimization opportunities, and contribute to reporting and operational planning.
Requirements
- Bachelor’s degree required.
- 5+ years of relevant experience in pharmaceutical, biotech, healthcare, consumer marketing, communications, advertising, media, agency, or related environments.
- Experience with integrated marketing campaigns and cross-functional initiatives.
- Experience with omnichannel, consumer, patient, digital, or brand marketing.
- Strong project management, communication, collaboration, relationship-building, prioritization, and budget management skills.
- Ability to work in a hybrid arrangement with three office days per week in Morristown, New Jersey.
Nice to have
- Rare disease or specialty pharmaceutical experience.
- Experience with patient engagement, advocacy, or ambassador programs.
Culture & Benefits
- Competitive salary and comprehensive healthcare benefits.
- 401(k) plan with company match, disability coverage, and paid parental leave.
- 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year.
- Tuition reimbursement, rewards and recognition programs, and well-being initiatives.
- Professional growth and development opportunities in a collaborative, innovation-focused environment.
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