Associate Director, COVID Franchise Marketing (Biotech)

Location: Morristown, New Jersey, United States; designated for US and Puerto Rico residents.

Salary: $148,500–$214,500 per year, commensurate with experience.

Company

hirify.global is an R&D-driven biopharmaceutical company developing medicines and vaccines through immunology, mRNA innovation, AI, and smart manufacturing.

What you will do

• Lead brand strategy and integrated marketing initiatives for the COVID franchise across healthcare professional and consumer audiences.
• Develop consumer journeys and coordinate connected customer experiences across critical touchpoints.
• Partner with go-to-market, omnichannel, analytics, insights, and market access teams to activate segmentation and precision targeting.
• Oversee marketing execution, project timelines, deliverables, cross-functional coordination, and agency partnerships.
• Guide promotional materials through legal, regulatory, and medical review processes.
• Define KPIs, monitor campaign performance, optimize ROI, and manage promotional budgets and marketing investments.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in pharmaceutical, healthcare, biotech, or agency environments across marketing, sales, market access, strategy, project management, or operations.
• Experience leading complex cross-functional initiatives and influencing stakeholders across matrixed organizations without direct authority.
• Strong strategic thinking, business acumen, communication, presentation, project management, problem-solving, and organizational skills.
• Experience managing creative agencies and third-party vendors and navigating promotional materials through legal, regulatory, and medical reviews.

Nice to have

• Master’s degree or MBA.
• Precision marketing, omnichannel marketing, journey mapping, audience segmentation, targeting, digital campaign, and analytics experience.
• Experience with vaccines, biologics, injectables, market access, or product launches.
• Consumer products experience and a track record of strategic and tactical execution.

Culture & Benefits

• Supportive, future-focused environment centered on scientific innovation and improving patient outcomes.
• Health and wellbeing benefits, including healthcare, prevention and wellness programs, and at least 14 weeks of gender-neutral parental leave.
• Career development through mentoring, international mobility programs, promotions, lateral moves, and opportunities across four continents.
• Work on AI-driven research, smart manufacturing, mRNA platforms, and global vaccination initiatives.