Director, Legal Sales Strategy (AdTech)

Location: Irving, Texas, United States; travel up to 50–75% required

Salary: $200,000–$250,000 annually

Company

A large local broadcasting and digital media organization providing advertising, marketing, data, and AdTech solutions across digital and linear channels.

What you will do

• Own national category strategy, sales execution, and revenue performance for the Legal & Professional Services vertical.
• Position programmatic, OTT/CTV, search, social, and first-party data activation solutions for law firms and legal service providers.
• Develop legal-specific playbooks, messaging frameworks, and sales tools for lead generation, call conversion, brand authority, and geographic targeting.
• Coach and support local and regional sales teams through joint client engagement, pipeline oversight, and deal-cycle improvement.
• Drive revenue expansion through direct account engagement and scalable sales enablement.
• Collaborate with product teams, data providers, and partners on attribution, call tracking, and lead verification solutions.

Requirements

• 7+ years of experience in digital media, AdTech, or SaaS sales, including at least 3 years in the legal or professional services vertical.
• Deep knowledge of law firm marketing, lead generation, intake optimization, and compliant advertising practices.
• Proven sales leadership experience in a matrixed, multi-market environment.
• Experience with sales enablement, go-to-market strategy, team coaching, analytics, and performance improvement.
• Strong communication, presentation, analytical, and client-facing skills with senior-stakeholder experience.
• Willingness to travel up to 50–75% to support key markets and client relationships.

Nice to have

• Experience with personal injury, mass tort, or other high-volume consumer legal categories.
• Familiarity with call tracking, case management integrations, and lead attribution systems.
• Knowledge of legal advertising compliance and state bar guidelines.
• Proficiency with Salesforce or a similar CRM.

Culture & Benefits

• Work with digital, linear, and advanced AdTech advertising solutions.
• Collaborate across local and regional sales teams, product teams, data providers, and external partners.
• Support key markets and client relationships through extensive travel.