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Product Marketing Manager

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Product Marketing Manager (B2B AV Hardware and Software): Developing product marketing strategies, positioning, launches, demand generation, and sales enablement for professional audiovisual solutions with an accent on translating complex technologies into clear value propositions. Focus on market and competitive research, AI-enabled marketing workflows, cross-functional go-to-market execution, and measuring campaign and launch performance.

Location: Beaverton, Oregon, United States; office environment. Travel up to 25% internationally and within the United States.

Company

hirify.global develops professional audiovisual hardware and software solutions that enable communication across rooms and venues.

What you will do

  • Develop and execute product marketing strategies supporting business growth, market adoption, and revenue goals.
  • Create differentiated messaging and positioning for hirify.global solutions across target audiences and vertical markets.
  • Partner with product management, sales, and marketing teams on product launches, campaigns, and portfolio initiatives.
  • Drive demand and lead generation programs and build sales enablement materials, including presentations, battlecards, solution briefs, FAQs, and training content.
  • Conduct market, customer, and competitive research and support thought leadership content, customer stories, webinars, and other marketing assets.
  • Measure marketing effectiveness, campaign performance, and launch success while managing multiple initiatives and priorities.

Requirements

  • 5+ years of product marketing experience in B2B hardware and software technology within the AV industry, sound masking, or voice communications.
  • Strong experience in go-to-market strategy, product positioning, and messaging development.
  • Demonstrated success supporting or driving demand generation and lead generation programs.
  • Excellent written and oral communication and presentation skills, with proven storytelling strength.
  • Strong prioritization and project management skills, including the ability to manage multiple initiatives in a fast-paced environment.
  • Experience working cross-functionally with product management, sales, and broader marketing teams.
  • Experience using AI tools in product marketing workflows for research, content creation, and reporting.
  • Advanced knowledge of Microsoft Office.
  • Bachelor’s degree in business or marketing, or equivalent experience.

Culture & Benefits

  • Supportive, dynamic environment focused on continuous improvement, clear decision-making, and calculated risk-taking.
  • Medical, dental, and vision coverage.
  • Three weeks of annual PTO, nine paid holidays, and employer-paid life and disability insurance.
  • 401(k) with matching, health savings accounts with hirify.global contributions, and flexible spending accounts.
  • Tuition reimbursement, charitable donation matching, discretionary company achievement bonus, and referral bonuses.

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