6 часов назад
Product Marketing Manager (AV Technology)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (AV Technology): Developing and executing go-to-market strategies, positioning, messaging, launches, demand generation, and sales enablement for professional audiovisual solutions with an accent on translating complex hardware and software technologies into compelling value propositions. Focus on conducting market and competitive research, coordinating cross-functional launch initiatives, and measuring campaign and marketing effectiveness.
Location: Beaverton, Oregon, United States; office environment required. Travel up to 25% internationally and within the United States.
Company
develops professional audiovisual solutions that support communication and human connection across rooms and venues.
What you will do
- Develop and execute product marketing strategies supporting growth, adoption, and revenue goals.
- Create differentiated messaging and positioning for audiovisual solutions across target audiences and vertical markets.
- Partner with product management, sales, marketing, and field teams on product launches, campaigns, and portfolio initiatives.
- Drive demand generation and lead generation programs.
- Build sales enablement materials, including presentations, battlecards, solution briefs, FAQs, and training content.
- Conduct market, customer, and competitive research; support thought leadership, customer stories, webinars, and performance reporting.
Requirements
- 5+ years of product marketing experience in B2B hardware and software technology, preferably in audiovisual, sound masking, or voice communications.
- Strong experience in go-to-market strategy, product positioning, and messaging development.
- Demonstrated success with demand generation and lead generation programs.
- Excellent written, verbal, presentation, and storytelling skills.
- Strong prioritization, project management, and cross-functional collaboration skills.
- Experience using AI tools in product marketing workflows and advanced knowledge of Microsoft Office; bachelor’s degree in business, marketing, or equivalent experience.
Culture & Benefits
- Medical, dental, and vision coverage.
- Three weeks of annual PTO and nine paid holidays.
- 401(k) with matching, life insurance, and short- and long-term disability coverage.
- Health savings and flexible spending accounts, including a company HSA contribution.
- Tuition reimbursement, charitable donation matching, achievement bonuses, and referral bonuses.
- Supportive, dynamic environment focused on continuous improvement, clear decision-making, and calculated risk-taking.
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