Business Analytics Lead Senior - Marketing & Customer Analytics (Marketing Analytics)

Location: In-office role based in Wilmington, Delaware, Tysons, Virginia, Pittsburgh, or Philadelphia, Pennsylvania

Base salary: $100,100–$202,800 per year, plus incentive eligibility

Company

hirify.global is a financial services company developing data-driven credit card and lending experiences.

What you will do

• Lead audience selection, optimization, and delivery for Cards and Lending acquisition campaigns.
• Integrate valuation and response modeling to improve campaign returns and portfolio growth.
• Oversee campaign criteria execution, auditing, review, approval, and final delivery across prescreen and non-prescreen channels.
• Define campaign delivery governance, controls, approval processes, and operating models.
• Provide strategic oversight of campaign execution platforms, including Experian Ascend Marketing, data availability, data flows, and execution readiness.
• Report on campaign delivery across branches, online banking, mobile, call center, and multiple lending products; identify gaps and communicate recommendations to senior stakeholders.

Requirements

• 8+ years of experience in marketing analytics, credit cards, consumer banking, or a related data-driven role.
• At least 5 years of leadership or managerial experience, including developing high-performing analytical teams.
• Strong expertise in prescreen and non-prescreen acquisition campaigns, including proactive and reactive prescreen processes.
• Strong proficiency with SQL, SAS, Python, or similar data tools, and experience working with large, complex datasets.
• Experience with tools such as Experian Ascend Marketing, Tableau, Hadoop, and Hive.
• Bachelor’s degree or a comparable combination of education, certifications, and experience; employment visa sponsorship and STEM OPT participation are not available.

Culture & Benefits

• In-office work environment with a focus on inclusion, support, and workplace balance.
• Full-time benefits may include medical, dental, vision, life and disability insurance, 401(k) matching, pension, and stock purchase plans.
• Educational assistance, wellness programs, dependent care support, and adoption, surrogacy, and doula reimbursement may be available.
• Paid time off may include parental leave, up to 11 holidays, occasional absence days, and 15–25 vacation days depending on career level.