Product Marketing Manager – Power Grid Automation

Salary: $114,512–$151,668 annually, plus eligibility for the Quarterly Incentive Pay Program.

Company

hirify.global is a global manufacturer of engineered electrical power grid solutions, serving the power industry with grid modernization technologies, product quality, and customer service.

What you will do

• Own positioning, messaging, value propositions, and go-to-market strategy for the Power Grid Automation portfolio.
• Lead launches and coordinate market readiness across Product Management, Sales, Marketing, and Engineering.
• Build solution-selling playbooks, competitive battlecards, ROI tools, and pilot-to-scale conversion materials.
• Develop thought-leadership content, web content, application guides, case studies, and search visibility through SEO/AEO.
• Gather customer and market insights across utilities, public power, investor-owned utilities, C&I, and data centers.
• Shape pricing, packaging, solution bundling, commercial KPIs, and recurring-revenue growth across hardware, software/SaaS, and services.

Requirements

• Bachelor’s degree in marketing, business, engineering, or a related technical field, or equivalent experience.
• 15+ years of progressive experience in the power, utility, or grid-technology industry.
• Ability to translate complex technical solutions into customer value propositions, business cases, and ROI narratives.
• Strong understanding of utility and/or C&I buying processes, decision drivers, and grid modernization priorities.
• Cross-functional leadership experience across Product, Sales, Engineering, and executive stakeholders.
• Excellent written and verbal communication, executive presentation, storytelling, vendor management, and budget governance skills.

Nice to have

• Advanced degree such as an MBA or technical master’s.
• Experience commercializing software/SaaS, sensing, or automation solutions.
• Knowledge of grid automation, protection and control, advanced distribution, AMI/MDM, GIS, or predictive analytics.
• Experience with recurring-revenue models, Salesforce, marketing analytics, SEO/AEO, and thought-leadership content.

Culture & Benefits

• Medical, dental, vision, life, and short- and long-term disability insurance.
• 401(k), annual profit sharing, vacation, quarterly incentive pay, and tuition reimbursement.
• Health club membership program and reimbursement, plus an Employee Assistance Program.
• Work includes travel of approximately 25–30%, including occasional weekends as needed.
• Access to an air-conditioned and heated manufacturing facility.