Manager, Demand Generation Analytics

Location: Atlanta Support Center, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

What you will do

• Manage and develop two analysts responsible for audience creation, activation support, and measurement.
• Design scalable audience definitions using SQL and first- and third-party data.
• Lead post-campaign analysis of incremental sales, purchase frequency, ticket size, and ROAS.
• Link audience-targeted media exposure to brand KPIs and business outcomes.
• Develop repeatable analytical frameworks for audience measurement across brands and channels.
• Monitor competitive media and audience strategies and partner with Media, Audience Planning, Marketing Science, agencies, and vendors.

Requirements

• Four-year degree.
• 2+ years of management experience supervising at least one analyst.
• 7+ years of experience with media measurement tools, including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement.
• 4+ years of experience with SQL or another database querying language, including work with large and complex datasets.
• Experience with ETL tools and automated aggregation of media spend and impression data.
• Strong knowledge of customer data platforms, clean rooms, incrementality-based methodologies, media measurement, and audience analytics.

Nice to have

• Experience with Tableau, MicroStrategy, or Google Data Studio.
• Experience evaluating TV, CTV, video, social, display, search, and OOH media measurement solutions.

Culture & Benefits

• Collaborative work with internal teams, agency partners, and external media vendors.
• Up to 15% domestic travel.
• Focus on consumer behavior, media strategy, analytical rigor, and business impact.