Senior Manager, Digital Marketing (AI)

Location: Hybrid, with 3 days per week onsite in Waltham, Massachusetts, United States

Salary: $155,000–$170,000 annual base salary, plus eligibility for variable cash compensation and, where applicable, equity.

Company

Bioprocessing company developing technologies and solutions that support the production of biologic drugs and improve process and cost efficiency.

What you will do

• Develop and execute integrated digital marketing strategies across web, email, content, social, and paid media channels.
• Lead teams responsible for Data & Analytics and CRM Lifecycle & Marketing Automation, setting priorities, roadmaps, and performance expectations.
• Own SEO, AEO, GEO, paid search, and paid social performance across platforms including Google Ads and LinkedIn.
• Align Salesforce CRM, Pardot or other marketing automation platforms, analytics, and enrichment tools into a scalable MarTech ecosystem.
• Build dashboards and reporting frameworks to measure engagement, conversions, pipeline, revenue impact, ROI, and campaign performance.
• Drive AI-enabled targeting, personalization, conversational marketing, content intelligence, and marketing workflow automation.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; a master’s degree is preferred.
• 8–10 years of experience in digital marketing, demand generation, or marketing operations.
• Proven experience managing teams across analytics, CRM, or marketing automation functions.
• Strong experience with Salesforce CRM, Pardot or comparable marketing automation platforms, analytics, SEO, paid search, and paid social.
• Understanding of lifecycle marketing, segmentation, campaign execution, AEO, GEO, AI-driven search optimization, and data-driven marketing.
• Experience working with global stakeholders, data privacy regulations, and marketing compliance standards, with strong leadership and cross-functional collaboration skills.

Nice to have

• Master’s degree in Marketing, Business, or a related field.
• Strong knowledge of data visualization tools such as Power BI.

Culture & Benefits

• Purpose-driven work supporting advances in bioprocessing and biologic drug production.
• Collaborative culture centered on integrity, customer focus, accountability, innovation, and team empowerment.
• Paid time off, health, dental, and vision coverage.
• Retirement benefits and flexible spending accounts.
• Variable cash programs and potential equity participation for eligible roles.