Manager, Strategy

Location: Milan, Italy; hybrid work approach

Gross annual pay: €31,000–€56,000 EUR

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Oversee communication strategy for a leading international client and translate it into consistent day-to-day media planning.
• Conduct market and brand analysis, develop insights, and create strategic recommendations for annual plans, launches, and campaigns.
• Identify growth audiences with Data Science and articulate audience insights, consumer decision journeys, and communication architectures.
• Integrate data science, e-commerce, and content expertise into comprehensive media planning solutions.
• Coordinate global stakeholders, lead brainstorms with agency and media partners, and maintain strategic continuity.
• Lead and coach at least one direct report or junior resource while monitoring daily workflow.

Requirements

• Minimum 5 years of experience in media or communications planning, with a strong focus on strategy and media planning within a media agency.
• Strong strategic thinking, analytical and conceptual skills, and experience with media measurement tools and econometric models.
• Proficiency in qualitative and quantitative research, desktop research tools, and big data analytics.
• Excellent client relationship, presentation, and senior stakeholder communication skills.
• Experience coordinating complex strategic projects and meeting deadlines using an Agile approach.
• Flawless written and spoken English is required for global communication.

Nice to have

• Experience in CPG or other dynamic consumer categories.
• Experience championing digital transformation and using technology and AI for automation and client results.

Culture & Benefits

• Hybrid environment with in-office events focused on collaboration, team achievements, thought leadership, and celebrations.
• Corporate benefits and discounts platform, wellbeing and support programs, and employee mental health awareness days.
• Access to an English and multilingual learning platform, plus a complimentary guest account.
• Dedicated e-learning platform with more than 2,000 courses.
• Ticket Restaurant for every working day, accident insurance, company-paid life insurance, tax assistance, paid time off, and medical, dental, vision, and retirement benefits.