Performance Marketing Specialist (Italy)

TL;DR

Performance Marketing Specialist (Italy): Driving incremental user growth through strategic media buying and performance optimization with an accent on creative-led channels like Meta, YouTube, and TikTok. Focus on data-driven decision-making, incrementality testing, and collaborating with creative teams to maximize campaign impact in the Italian market.

Location: Must be based in Milan, Italy

Company

Canva is a global design platform empowering over 250 million monthly active users to create and share visual content.

What you will do

• Manage day-to-day media buying, pacing, and optimization across Meta, YouTube, TikTok, and LinkedIn.
• Partner with the Global Growth Marketing and Italy Country teams to set media mix and budget allocation strategies.
• Collaborate with the Data team to run incrementality studies and interpret marketing mix models.
• Translate performance data into creative insights to guide asset rotation and refresh strategies.
• Lead CRO initiatives and implement learning cycles to improve funnel performance.
• Adopt automation and AI tooling to enhance marketing systems and workflows.

Requirements

• Must be fluent in Italian and proficient in English.
• Proven hands-on experience in media buying and budget management across major platforms.
• Strong analytical mindset with experience in MMM, lift studies, and incrementality testing.
• Experience collaborating with creative teams to improve performance through structured testing.
• Ability to work cross-functionally in a remote, multi-market environment.
• Experience improving funnels for web and app-based products.

Culture & Benefits

• Collaborative and fast-moving team environment that blends creativity with data.
• Opportunity to work on a world-class brand with a global reach.
• Focus on professional growth and experimentation.
• Supportive culture that values diverse backgrounds and skills.