Senior Director, North America Marketing

Location: Hybrid role based at headquarters near Portland, Oregon, United States; onsite four days per week

Company

Global outdoor apparel and equipment company focused on developing gear for outdoor activities.

What you will do

• Develop and execute the North America marketing strategy across the United States and Canada.
• Lead brand activation and communications across digital marketing, social media, PR, retail and wholesale marketing, partnerships, events, and consumer experiences.
• Provide direction to senior leaders, managers, and cross-functional teams across the marketing function.
• Partner with Brand, Merchandising, Sales, Direct-to-Consumer, and Finance leadership to align investments with business priorities.
• Manage annual and multi-year marketing planning, budgets, resource allocation, and investment optimization.
• Establish marketing effectiveness metrics and governance processes while representing regional priorities in global planning.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, a related field, or equivalent experience.
• 15+ years of progressively responsible marketing leadership experience, including large-scale regional or enterprise programs.
• 10+ years of people leadership experience, including management of managers and senior leaders.
• Experience developing and executing integrated marketing strategies across multiple channels and consumer touchpoints.
• Commercial acumen, broad industry knowledge, significant budget management experience, and the ability to influence executive stakeholders.
• Ability to travel as business needs require.

Culture & Benefits

• Hybrid work arrangement with an expectation of four onsite days per week.
• 401(k) plan with a company match.
• Medical, dental, vision, life insurance, disability, flexible spending accounts, and health savings account.
• Employee assistance, wellness benefits, employee discounts, and generous time off.
• Equal opportunity workplace with reasonable accommodation support for applicants with disabilities.