Marketing Program Manager (3PL)

Location: Framingham, Massachusetts, United States; based in Framingham and supporting the U.S. business

Company

hirify.global is a business-to-business company that uses customer data and analytics to improve customer experiences, retention, and brand loyalty.

What you will do

• Develop targeted, customer-focused marketing campaigns for the third-party logistics business.
• Coordinate priorities and execution across Sales, Marketing, Digital, Creative, Analytics, and partner channels.
• Activate integrated programs across email, trade publications, paid media, websites, sales enablement, and partner channels.
• Develop audience-specific messaging, value propositions, white papers, videos, articles, case studies, testimonials, and other campaign assets.
• Define KPIs and measurement frameworks, analyze campaign and pipeline performance, and recommend improvements.
• Lead projects and workstreams across a matrixed organization while coordinating resources, timelines, and priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in B2B marketing, demand generation, content development, lifecycle marketing, or targeted marketing programs.
• Hands-on experience customizing messaging and content for specific audiences, accounts, or buying groups.
• Experience partnering with Sales and supporting revenue-driven initiatives.
• Strong project management, organization, communication, analytical, and cross-functional collaboration skills.
• Experience using performance metrics to improve campaigns and drive execution across multiple teams.

Nice to have

• Experience in logistics, supply chain, or third-party logistics marketing.
• Experience with account-based marketing or targeted demand generation.
• Familiarity with marketing automation and CRM platforms such as Salesforce or Marketo.
• Experience developing sales enablement materials and measurement frameworks for complex offerings.

Culture & Benefits

• Inclusive culture with associate-led Business Resource Groups.
• Flexible PTO with 22 days and 7 observed paid holidays.
• Online and retail discounts.
• Company-match 401(k) plan.
• Physical and mental health wellness programs.