13 часов назад
Field & Events Marketing Manager (Healthcare Technology)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field & Events Marketing Manager (Healthcare Technology): Building and executing field event and webinar programs that generate meetings, pipeline, and deal progression across healthcare technology go-to-market motions with an accent on event strategy, end-to-end execution, and sales alignment. Focus on audience targeting, CRM lead management, post-event conversion, and measuring pipeline and ROI.
Location: Cleveland, Ohio, United States; hybrid work culture. Legal authorization to work in the U.S. is required.
Company
is a healthcare technology and software platform that helps hospitals and clinical sites manage mission-critical equipment and automate procurement of parts, services, technical support, and training.
What you will do
- Own the field event and webinar calendar, quarterly event plans, production roadmap, and prioritization against go-to-market and pipeline goals.
- Plan and execute in-person and virtual events from concept through delivery and close-out, managing vendors, agencies, budgets, timelines, statements of work, and quality standards.
- Partner with Sales, Product Marketing, Demand Generation, Marketing Operations, and Revenue Operations on audiences, messaging, speakers, content, sales motions, and follow-up.
- Build event and tradeshow playbooks, validate attendee lists against target accounts and buying groups, and coordinate onsite staffing, meeting logistics, and coverage.
- Manage promotion, landing pages, email journeys, lead capture, routing, CRM handoffs, UTMs, and service-level agreements.
- Drive post-event nurture and meeting setting, reuse event content, report registrations, attendance, meetings, pipeline, and ROI, and apply retrospective learnings.
Requirements
- 3–4+ years of experience in B2B field marketing, events, or integrated marketing programs.
- Demonstrated ability to execute webinars and in-person events end-to-end.
- Strong cross-functional execution with Sales, Product Marketing, Demand Generation, and Marketing Operations.
- Experience with event platforms, CRM systems, and marketing automation tools.
- Comfort working in a metrics-driven environment tied to pipeline outcomes.
- Legal authorization to work in the United States.
Nice to have
- Experience in healthcare, healthcare IT, medtech, or enterprise B2B environments.
- Experience with executive events, trade shows, and field roadshows.
- Familiarity with ABM and account-based event targeting.
- Strong copywriting and messaging instincts for event value propositions.
Culture & Benefits
- Hybrid culture with flexible, collaborative workspaces.
- Competitive compensation with salary, incentives, and company ownership or equity.
- Comprehensive benefits including 401(k) matching, health benefits, and college debt reduction.
- Training, coaching, and professional development opportunities.
- Inclusive community focused on collaboration, learning, and growth.
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