Director, Social Media (Beauty)

Location: West Hollywood, California, United States (Hybrid)

Base salary: $135,000–$145,000 annually, plus eligibility for a discretionary bonus plan.

Company

hirify.global is a vegan and cruelty-free luxury beauty brand offering high-performance cosmetics and innovative formulas across 32 markets and more than 4,600 retail doors; it is part of Unilever Prestige.

What you will do

• Own and evolve the global organic social strategy across all platforms.
• Define the brand’s social identity and develop channel strategies that grow awareness, engagement, and community.
• Partner with Creative to build scalable, premium, social-first content and integrate social requirements into campaigns.
• Lead editorial planning, publishing, community management, and channel optimization.
• Own the global affiliate marketing strategy and expand creator commerce while protecting the luxury brand positioning.
• Lead and develop the Social & Affiliate team while partnering with Brand Marketing, Influencer, PR, Creative, and regional teams.

Requirements

• At least 8 years of social media experience, preferably in prestige or luxury beauty.
• Experience owning organic social strategy and leading a team at scale.
• Experience building affiliate or creator commerce programs.
• Strong editorial and content judgment for a luxury audience.
• Proven cross-functional collaboration with Creative, PR, and Influencer teams.

Culture & Benefits

• Vegan and cruelty-free brand committed to animal welfare.
• Medical, dental, vision, life, accident, critical illness, and disability insurance.
• Retirement savings plans with company match.
• Paid family leave, paid holidays, education-related programs, and discretionary vacation time.
• Commitment to diversity and inclusion.