Director of Sales (Live Commerce)

Location: Long Island City, Queens, New York. This is an on-site role requiring regular presence at the NYC flagship and live studio. Core hours are Tuesday–Sunday, 12:00 PM–8:00 PM, with flexible hours based on evening and weekend revenue peaks. Expect an average of 50–60 hours per week.

Base salary: $150,000–$250,000 per annum. Performance bonus eligibility may be evaluated after six months. Equity is not part of the current compensation structure.

Company

Gamer’s Choice operates an online and in-store trading card marketplace and community focused on Yu-Gi-Oh!, Pokémon, One Piece, Riftbound League of Legends, and Disney Lorcana.

What you will do

• Own revenue, margin, and full P&L performance across TCGplayer, the webstore, Whatnot, TikTok Live, physical retail, and future sales channels.
• Set the live commerce calendar, design show formats, and optimize GMV per hour, sell-through, average order value, and repeat buyer rate.
• Build, coach, and manage live-stream hosts, ecommerce sales staff, and the in-store sales team.
• Develop merchandising, pricing, promotional, bundle, mystery-format, and in-store sales strategies in partnership with buying and inventory.
• Build sales dashboards and translate reporting into recommendations for buying, operations, finance, and company leadership.
• Host shows, work on the retail floor, troubleshoot marketplace listings, and establish the first 90-day reporting and revenue-review cadence.

Requirements

• 7–12 years of sales experience, including at least 3 years in a director-level or senior sales leadership role.
• Experience building a sales or revenue function from low structure and limited data into a documented system with a team, processes, cadence, and dashboards.
• Ownership of revenue across at least two of the following: marketplaces such as TCGplayer, Amazon, or eBay; live commerce such as Whatnot or TikTok Live; retail or shop-floor environments.
• Strong understanding of P&L, payback, inventory turn, sell-through, pricing, promotions, and margin management.
• Experience hiring, training, managing, and performance-coaching sales, host, or retail teams.
• Comfort with high-intensity, revenue-driven work, including on-camera hosting, retail-floor execution, evening and weekend coverage, and an average 50–60-hour workweek.

Nice to have

• Live commerce, creator, or streamer experience.
• Trading card, collectibles, or hobby retail experience.
• Experience scaling Amazon, eBay, TCGplayer, or other marketplaces.
• Experience opening or scaling a retail store.
• Familiarity with Looker, Metabase, Mode, or similar self-serve analytics tools.

Culture & Benefits

• Health insurance.
• Dental and vision coverage.
• Paid time off and a 401(k).
• Employee discounts.
• Gym membership reimbursement.
• Founder-led, fast-growing environment centered on gaming, collectibles, live commerce, and community events.