Director of Commerce (Trading Cards)

Location: Long Island City, Queens, New York; regular on-site presence at the NYC flagship and live studio required. This is not a remote role. Core hours are Tuesday–Sunday, 12:00 PM–8:00 PM, with schedules flexing around evening and weekend revenue peaks. Expected workload is approximately 50–60 hours per week.

Salary: $150,000–$250,000 per annum. Performance bonus eligibility may be evaluated after six months; equity is not included.

Company

Gamer’s Choice is a gaming and trading-card retailer with an online marketplace presence, live commerce channels, and a flagship store in Queens, New York.

What you will do

• Own revenue, margin, and the full P&L across TCGplayer, the webstore, Whatnot, TikTok Live, physical retail, and future direct-to-consumer channels.
• Build the live commerce program by setting the show calendar, designing formats, hosting shows when needed, and improving revenue per live hour, sell-through, AOV, and repeat buyer rate.
• Hire, coach, and manage on-camera hosts, ecommerce sales staff, and in-store sales teams while setting performance standards and coverage for peak periods.
• Lead merchandising, pricing, bundles, mystery formats, bounties, and promotional strategy in coordination with buying and inventory.
• Create sales dashboards and translate channel performance into recommendations for buying, operations staffing, finance forecasting, and business priorities.
• Launch and improve the NYC flagship by implementing tracking for traffic, conversion, revenue, AOV, revenue per labor hour, and add-on rate.

Requirements

• 7–12 years of sales experience, including at least 3 years in a director-level or senior sales leadership role.
• Experience building a sales or revenue function from limited structure and imperfect data into a documented system with processes, a team, reporting cadence, and dashboards.
• Ownership of revenue across at least two of the following: marketplaces such as TCGplayer, Amazon, or eBay; live commerce such as Whatnot or TikTok Live; and retail or shop-floor environments.
• Demonstrated ownership of revenue and margin targets, P&L metrics, payback, inventory turns, sell-through, pricing, and channel strategy.
• Hands-on experience hiring, training, managing, and coaching sales, live-host, or retail teams, including performance inspection and accountability.
• Comfort working on-site, hosting live shows, operating on the retail floor, building reports from imperfect data, and structuring work around evening and weekend revenue peaks.

Nice to have

• Live commerce, creator, or streamer experience.
• Trading cards, collectibles, or hobby retail experience.
• Experience scaling Amazon, eBay, TCGplayer, or other marketplaces.
• Experience opening or scaling a retail store.
• Experience with Looker, Metabase, Mode, or similar self-serve analytics tools.

Culture & Benefits

• High-ownership, execution-focused environment in a fast-growing, founder-led business.
• Health insurance and dental and vision coverage.
• Paid time off and a 401(k).
• Employee discounts and gym membership reimbursement.
• Trading-card and gaming community environment with tournaments, events, live shows, and retail activity.

Hiring process

• The first 90 days focus on shipping a weekly channel-revenue dashboard, establishing live-commerce baselines, launching a weekly revenue review, auditing shows and staffing, and identifying the first 2–3 hires or internal promotions.
• Success is measured through reporting cadence, live-commerce performance, NYC flagship ramp-up, team coverage, revenue growth, and margin discipline during the first 12 months.