Product Marketing Manager, Campaign Experience & Activation (AdTech)

Location: Hybrid in Denver, Colorado, with three days in the office on Tuesday, Wednesday, and Thursday; candidates must live in the United States. A relocation bonus is available for candidates moving to Denver.

Base compensation: $100,000–$115,000 annually, plus equity and a variable compensation component.

Company

hirify.global is a performance marketing platform that enables brands to deliver digital promotions to consumers through the hirify.global Performance Network.

What you will do

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
• Translate product functionality into customer value, positioning, messaging, sales materials, and enablement.
• Own launches through messaging, training, communications, adoption planning, and performance tracking.
• Partner with Product, Sales, Sales Enablement, and Product Marketing stakeholders to create a cohesive commercial strategy.
• Use customer feedback, research, and behavioral insights to improve campaign adoption and usability.
• Support AI-assisted campaign planning, automation, and emerging campaign experiences.

Requirements

• 4+ years of experience in Product Marketing, go-to-market, Marketing, Product Management, Sales Enablement, or a related discipline.
• Experience bringing products or capabilities to market and executing product launches or go-to-market programs.
• Ability to explain product functionality through clear customer value, messaging, and sales materials.
• Experience collaborating with Product and cross-functional teams, coordinating stakeholders, and managing multiple launches.
• Strong written and verbal communication skills, with the ability to simplify complex products and workflows.
• Must be currently authorized to work in the United States on a full-time basis.

Nice to have

• Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment.
• Experience with enterprise CPG customers or sales organizations.
• Bachelor's degree or equivalent experience.

Culture & Benefits

• Hybrid work environment with a Denver office.
• Flexible time off and medical, dental, and vision benefits.
• Employee Stock Purchase Program and 401(k) match.
• Denver office perks include paid parking, snacks, and occasional meals.
• Work in a high-growth environment with organizational change and ambiguity.